EE x Nintendo Switch 2

EE partnered with Nintendo to support the launch of the highly anticipated
Nintendo Switch 2, now available through EE’s online store and retail network. As a trusted UK telecom brand, EE aimed to expand its presence in the gaming space by aligning with one of the most exciting console releases of the year. With a wide target audience ranging from ages 7 to 70, the campaign’s sole objective was to drive awareness that the Nintendo Switch 2 is available at EE.

The launch was brought to life through a high-impact retail takeover at the EE Studio in Westfield White City — the brand’s flagship experiential space. The activation combined immersive design, hands-on gameplay, and bold visual storytelling to draw in shoppers and showcase the console in action.

With no major rival console releases from Xbox or PlayStation in 2025, the campaign seized the moment to position EE as a go-to destination for gaming. The campaign is currently live across EE’s digital platforms, including Instagram.

Role: Creative Lead, Art Direction